Introducing Gravity Connect API Alchemist
API cauldrons bubble across the web, mixing potions of data sent and data received. Enter the alchemist—ready to connect your forms to any REST API.
API Alchemist brews two-way conversations between Gravity Forms and APIs. Send entry data anywhere, fetch webhook responses, and even populate API data into your forms (courtesy of Populate Anything).
With API Alchemist’s potions, Gravity Forms can lead the dance of automation or be a key step along the way in situations like:
- Building powerful automations with platforms like Zapier and n8n
- Connecting forms to CRMs and messaging or social platforms like Slack
- Operating within WordPress itself via its REST API
Trigger API actions with Gravity Forms submissions
API Alchemist lets you make HTTP requests from your website to any API on form submission, optionally after payments or other conditions.
Kickstart processes with GET requests, add new records with POST, and keep your entire workflow in sync with PUT, PATCH, and DELETE.
What’s more: Gravity Forms keeps a careful record of every entry, letting you resend data if anything goes awry with an integration. You can do this individually per submission or in bulk with Feed Forge.
Adapt to any API
Get started quickly by entering the direct API URL in an API Alchemist feed, or create an API Connection Profile for a complete, one-time setup. Then, configure your request by either mapping merge tags and static values or entering them directly in code.
Capture data from any REST API in your forms
Get even more from GET requests (pun intended) by capturing API data in your entries. API Alchemist’s response handling makes that data available for use in confirmation messages, notifications, or anywhere inside WordPress — heck, it can even flow out to other external apps. 🪢
Smart UI with schema imports
If the API has a schema available, API Alchemist can detect it automatically through the API’s Connection Profile. It then uses it to brew a UI personalized to that API.
All endpoints, query parameters, and JSON properties are magically imported to their relevant fields — and they look good doing it.
Use API data dynamically in your form fields
API Alchemist is deeply integrated with GP Populate Anything, taking that “Anything” to infinity and beyond. Populate field choices and values with live API data, and your forms stay in sync with the world outside Gravity Forms automatically.
This integration transforms APIs into a trusted live data source for your forms. CRM contacts, product SKUs, or post titles flow directly into your fields. Massive datasets—like course catalogs, dealer networks, or nationwide service areas—drop in gracefully without bloating your forms (or your database).
And for a touch of magic? Personalize your forms with tomorrow’s weather, live exchange rates, or your latest social updates. Everything stays accurate and deduplicated, every time. ✨
Get your cauldrons ready
Adventurer, you’re now ready to brave our strongest potions. API Alchemist is available to download via Spellbook! 📖
Don’t have the Essence of Connection (aka a Gravity Connect license)? Collect your ingredients here. ⚗️
How can this case study be used in real life by highlighting its performance and security?
Hi,
The case study demonstrates how Gravity Connect API Alchemist can be applied in real-world scenarios by enabling secure and efficient integrations between Gravity Forms and external APIs.
From a performance perspective, the tool allows organizations to automate data exchange with third-party systems such as CRMs, internal services, or reporting platforms in real time. This reduces manual processing, improves response times, and ensures data remains up to date. Features such as conditional request triggering, retrying failed requests, and bulk processing further enhance reliability and operational efficiency.
From a security standpoint, API Alchemist is built on the Gravity Connect framework, which is designed to support enterprise-level integrations. Data is transmitted directly between the website and the target API rather than through intermediary services, helping organizations retain control over their information. Authentication credentials and request headers can be securely managed within connection profiles, and administrators can define exactly when and how data is sent, minimizing unnecessary exposure.
Overall, the case study highlights how API Alchemist can be used in production environments to deliver fast, dependable, and secure integrations tailored to specific business workflows.
If you have any additional questions or would like guidance on whether API Alchemist is a good fit for your specific use case, please feel free to reach out to our support team,we’d be happy to help.
Best,