Introducing Gravity Connect API Alchemist

API Alchemist brews two-way conversations between Gravity Forms and APIs. Send entry data anywhere, fetch webhook responses, and even populate API data into your forms (courtesy of Populate Anything).

With API Alchemist’s potions, Gravity Forms can lead the dance of automation or be a key step along the way in situations like:

• Building powerful automations with platforms like Zapier and n8n
• Connecting forms to CRMs and messaging or social platforms like Slack
• Operating within WordPress itself via its REST API

Trigger API actions with Gravity Forms submissions

API Alchemist lets you make HTTP requests from your website to any API on form submission, optionally after payments or other conditions.

Kickstart processes with GET requests, add new records with POST, and keep your entire workflow in sync with PUT, PATCH, and DELETE.

What’s more: Gravity Forms keeps a careful record of every entry, letting you resend data if anything goes awry with an integration. You can do this individually per submission or in bulk with Feed Forge.

Adapt to any API

Get started quickly by entering the direct API URL in an API Alchemist feed, or create an API Connection Profile for a complete, one-time setup. Then, configure your request by either mapping merge tags and static values or entering them directly in code.

Capture data from any REST API in your forms

Get even more from GET requests (pun intended) by capturing API data in your entries. API Alchemist’s response handling makes that data available for use in confirmation messages, notifications, or anywhere inside WordPress — heck, it can even flow out to other external apps. 🪢

Smart UI with schema imports

If the API has a schema available, API Alchemist can detect it automatically through the API’s Connection Profile. It then uses it to brew a UI personalized to that API.

All endpoints, query parameters, and JSON properties are magically imported to their relevant fields — and they look good doing it.

Use API data dynamically in your form fields

API Alchemist is deeply integrated with GP Populate Anything, taking that “Anything” to infinity and beyond. Populate field choices and values with live API data, and your forms stay in sync with the world outside Gravity Forms automatically.

This integration transforms APIs into a trusted live data source for your forms. CRM contacts, product SKUs, or post titles flow directly into your fields. Massive datasets—like course catalogs, dealer networks, or nationwide service areas—drop in gracefully without bloating your forms (or your database).

And for a touch of magic? Personalize your forms with tomorrow’s weather, live exchange rates, or your latest social updates. Everything stays accurate and deduplicated, every time. ✨

Get your cauldrons ready

Adventurer, you’re now ready to brave our strongest potions. API Alchemist is available to download via Spellbook! 📖

Don’t have the Essence of Connection (aka a Gravity Connect license)? Collect your ingredients here. ⚗️