Gravity Wiz
Early access

Build what
happens next.

A submission is just the beginning. Connect your forms, data, and favorite services on a visual canvas. Let the next steps take care of themselves.

Download Flowcrafter (free) Read the documentation
A Flowcrafter workflow on the visual canvas in Gravity Forms: a form submission registers the person in Mailchimp, waits ten seconds, then checks a condition. If they confirmed, it continues; if not, it goes back and retries up to five times before emailing the site admin.

How a Flowcrafter workflow runs

Workflow complete
5 of 5
Illustrative workflow · sample data Skip the walkthrough

  1. 01 · Form Submitted

    Start with what they share.

    A name, an email, a little about their project. That’s enough to set things in motion.

  2. 02 · HTTP Request

    Fill in the useful context.

    Connect to an enrichment service and find the company behind the email address.

  3. 03 · Switch

    Choose the right next step.

    Set a rule and let each lead follow the path that fits — by team size, region, or anything else you know.

  4. 04 · Update Entry Field

    Keep it all on the entry.

    Save the company, team size, and assigned team alongside the original request. Watch the fields fill in.

  5. 05 · Send Email

    Hand it over, ready to act.

    Give the team the request and the context together. The next conversation starts a step ahead.

That’s one path. Make your own.

There’s a flow for that.

Start with a recipe. Make it yours with the data, decisions, and destinations your work needs.

Sales & handoffs

Better context. Better conversations.

Enrich a lead, route it to the right team, and make every handoff a little warmer.

Explore lead routing

Reporting & operations

Make the morning inbox useful.

Turn a day of entries into one useful digest, or a separate summary for each manager.

Explore daily digests

AI & personal touches

Make something from their answers.

Generate a personal reply and an original image. Email the result and update the confirmation as it takes shape.

Build this flow

Connected forms

Let a second form finish the job.

Ask for a correction, wait for the reply, and copy the allowed answers back to the original entry.

Build this flow

Everyday housekeeping

Tidy up while you’re away.

Find entries older than your cutoff, loop through the matches, and move them to Trash on a schedule.

Build this flow

Apps & APIs

Keep the conversation going.

Send a submission to another app, then use its response in the next step of your workflow.

Build this flow

More ways to use Flowcrafter: approval workflows and payment follow-up .

More than a submit button

Good things start
in all kinds of ways.

A form submission

Welcome a customer. Enrich a lead. Turn an answer into an action.

A schedule

Send a morning digest. Find stale entries. Keep things moving overnight.

An outside event

Receive a webhook from another app and pick up the process in WordPress.

Requires GC API Alchemist

Whenever you’re ready

Start a workflow manually, test a path, or process a batch on your terms.

Start small. Keep building.

Handle the work
between the steps.

Read a response. Shape a list. Choose a path. Wait for a second form. See where each run went.

  • Move data between steps with Flow Tags.
  • Filter, group, format, and loop through entry lists.
  • Branch on an answer or the result of an earlier action.
  • Update entries and run compatible Gravity Forms feeds.
  • Test your paths and inspect the run history.
Explore all the tools you can build with
Flowcrafter
Free.

Your next step starts here.

Choose a trigger. Connect a few steps. Make the workflow your own with the free plugin, now in early access.

Download Flowcrafter (free)

Requires WordPress 6.8+, PHP 8.0+, and Gravity Forms.