What Is Flowcrafter?

Flowcrafter is a visual workflow builder for Gravity Forms. It lets you connect a trigger to a series of steps, then see each execution of a workflow from start to finish.

Use it when a form needs to do more than run several independent feeds at submission time. For example, a workflow can wait a day, check the entry’s current status, choose a path, and then send an email or run an existing feed.

The basic idea

A Flowcrafter workflow has three parts:

1. A trigger decides when the workflow starts. It can be a form submission, schedule, incoming webhook, or manual start.
2. Nodes are the connected steps that do the work. Nodes can update an entry, wait, make a decision, call an API, send a message, run a Gravity Forms feed, and more.
3. A run is one execution of the workflow. Run history records the path taken and what happened at each node.

When Flowcrafter is useful

You need to…	Useful nodes or features
Follow up after a delay	Delay, Send Email, Send Notification
Choose what happens in different situations	Condition, Switch
Wait for a person or event	Wait for Approval, Wait for Payment, Wait for Form Submission
Update an entry as the workflow runs	Update Entry Field, Update Entry Status, Set Entry Meta
Find and act on multiple entries	Get Entries, Filter, For Each
Connect to another service	HTTP Request, Webhook Trigger
Run an existing feed at a specific point	GF Feed
Generate text or images	OpenAI Text, OpenAI Image (GC OpenAI)

See the node reference for the full catalog.

How it fits with Gravity Forms

Flowcrafter does not replace forms, entries, notifications, or add-on feeds. It adds ordering and shared context around them — an “orchestration layer,” as we like to call it.

Read How Flowcrafter Extends Gravity Forms for a direct comparison.

Start here

1. Install and set up Flowcrafter.
2. Build your first workflow.
3. Use A Tour of the Builder to learn the controls.
4. Read How Workflows Work before building longer or delayed workflows.