2025 Recap: The Twelve Months of Wiz
All of the major Gravity Wiz releases of 2025 in one package with a bow on top. 🎁
- January: GC Notion 1.0
- February: No product, Partners Retreat!
- March: Gravity Connect MailPoet + Drip
- April: GP Inventory 1.0
- May: Spellbook
- June: GP Bookings
- July: Summer Break
- August: Submit to Access
- September: API Alchemist
- October: Wizard Retreat + Black Friday
- November: Wiz Bundle + GC Google Sheets 1.4
- December and beyond
Ho, ho, ho!
To get in the spirit of big holiday gatherings, there will be a few quotes from David (our CEO), Clay (our CTO), and Matt Medeiros (from Gravity Forms) throughout this recap. These are from their Black Friday Webinar which you can watch in full here.
2025 is almost over. Can you believe it? We certainly can’t.
To make the passing of time feel more real, let’s do a Gravity Wiz 2025 Recap together. We’ll revisit our biggest wizarding releases and joys of 2025 to finish the year rightfully merry. 🎄
So sit down, grab your favorite holiday beverage, and let’s go down memory lane to see what inspired Matt Medeiros to say something like this:
There’s like that magic glue that you guys have either created or unlocked, whichever way you wanna look at it, that allows people to leverage WordPress and Gravity Forms in a way that I don’t see any other form building tool doing.
January: GC Notion 1.0
In January, GC Notion beat all the trials a Gravity Wiz plugin goes through to be bestowed with the 1.0 honor.
- Full compatibility with key Gravity Forms features.
- Incorporation of vital customer feedback (thank you!).
- Full end-to-end tests.
This means that sending Gravity Forms data directly to Notion databases became more stable than ever. But that’s not even the most exciting thing about this release…
The fact that we added a tight integration with GP Populate Anything takes the cake!
Dave: We use Notion ourselves and are big on dogfooding. We wanted to be able to populate our projects, our users, our database properties into our forms to create flows that can be automated from Notion.
This integration opens the doors for businesses like ours (and yours) to make use of a tool customers and teammates are already familiar with instead of forcing them into WordPress.
February: No product, Partners Retreat!
Our favorite partners, Dave and Clay, went to Chicago for a) the good food, and for b) spending some quality wizarding time together to work on Gravity Wiz, instead of in Gravity Wiz while rocking some serious drip.
These meetups have been transformative, both for our partners and for Gravity Wiz. To give you an idea, on last year’s Partners Retreat, they brainstormed the highlight release of this year.
Meanwhile, on this year’s retreat, they swore a vow to be more hands-off and let the wizards (us!) operate more autonomously within the company.
Clay: It’s always so hard and so scary to do, but it’s so cool to see the team blossom and do things you were worried wouldn’t be done the way you wanted. And then, it’s done better than how you were planning on doing it.
Dave: First lesson of running a business is humility. 😂
March: Gravity Connect MailPoet + Drip
Two brand-new connections centered around email joined the Gravity Connect party.
GC MailPoet and GC Drip allow you to send Gravity Forms data directly to your preferred email platform, further automating customer communication and marketing efforts.
Something we’re really excited about with how these connections work is their use of feed types. Feed types control what the feed does, splitting different actions a feed can perform to simplify feed configuration.
This makes feeds so easy to interact with while also making all of its capabilities more front and center. Even if you come in with a single idea (like “I want to subscribe users to MailPoet”), you can be inspired by the other actions in how else you can use these plugins.
April: GP Inventory 1.0
We love beta releases—here’s why:
Dave: We release tons of betas to get them in customers’ hands early [to help with] covering all the anticipated use cases. When we release something in Alpha or Beta, we may be uninformed on those until we start hearing customer feedback. […] Gravity Forms users as a whole do some wild stuff. They make stuff work that, when you see it, you go “Holy cow, I had not conceptualized that was a possibility.” And again, I have been working on Gravity Forms for over 15 years, so it’s like, what the heck. Betas are huge for that.
Even so, GP Inventory is an example of a perk that got stuck in beta for way too long. It was about time to change that, so we pulled out our wands to face GP Inventory’s last challenger: creating a universally useful dashboard.
The magic behind it is how it adapts to each use case by accommodating any inventory type on a per field basis. It even accounts for scopes, where you can have separate inventories in the same field, but per scope—aka for different qualities, properties, or attributes.
Here’s what that looks like:
We topped it off with an inventory shortcode. Even with the amount of flexibility that the dashboard has, you can never truly capture every use case with a pre-made solution like that. The shortcode takes you the extra mile in case you need it.
May: Spellbook
Remember we mentioned the highlight of the year was brainstormed on the 2024 Partners Retreat? Here it is.
Tl;dr – It’s a platform plugin for all Gravity Wiz products, bringing Gravity Perks, Gravity Connect, Gravity Shop, and of course, our free plugins, directly to your WordPress dashboard.
The main inspiration for Spellbook was to give our free plugins automatic updates, but it has been a boon for our premium plugins as well. Dave shared how even he ditched his CLI-based dev tools in favor of Spellbook for installing and updating plugins, which is “a really good sign.” The future of Spellbook is bright!
Facts for Nerds
One of the main focuses of Spellbook’s design was to make it feel like it was a part of the Gravity Forms ecosystem. Gravity SMTP, one of Gravity’s biggest hits of the year, laid out an awesome foundation to work with. It helped us strike the balance of making Spellbook look like Gravity Wiz while also looking like Gravity Forms.
June: GP Bookings
GP Bookings is the easiest way to turn Gravity Forms into a WordPress booking platform. It’s extensible and flexible in a way that you can do practically any type of booking while also taking into account your schedule and whatever wiggle room it needs.
Funnily enough, this powerful perk is also the reason Clay became CTO at Gravity Wiz. Going way back to when Dave and Clay met (around 2010), they knew they wanted to work on something together: a booking solution.
Seven years passed without their plans coming to fruition, so Clay reached out to Dave and made an offer that changed the wizarding world forever.
Clay: “I know you want to scale Gravity Wiz and take it to the next level. How about I just join as a partner and we can see how that goes?”
Dave: That was obviously a no-brainer for me. If you guys don’t know, Clay is a genius. Not a Rocketgenius, but a wizard version of that.
Another eight years later, it’s June 2025 and GP Bookings finally happened.
The keyword for GP Bookings is platform. Rather than specializing in a specific niche—which a lot of the big SaaS booking solutions do—GP Bookings is very much intended to be a platform you build on top of, getting you 80-90% to where you need.
Then the remaining 10-20% might just be a sprinkle of snippets and hooks to fit it to your specific requirements with the help of our legendary support.
Dave: The Gravity Forms ecosystem has a high bar for support. We hear that all the time, “thank you for actually caring about the products and helping me achieve this somewhat niche end-result.”
To end June in style, we added Composer support to our plugins, giving Pro customers the ability to install and update Gravity Wiz plugins via Composer. 🎼
July: Summer Break
All wizards enjoyed the sunny skies during Clay’s paternity leave. “Let’s all touch some grass in honor of the newest baby wizard!”
But Clay wasn’t touching grass like the rest of us. He was secretly working on a project that came out just a couple of months later… ⚗️
August: Submit to Access
This was a free plugin we had published a long time ago and kept up to date. But, people wanted more and more from it, requesting so many features that didn’t make sense to add to the plugin in its original state.
And so, Submit to Access left its custom field roots behind and achieved peak perkhood. With it, you can gate any content in WordPress by requiring emails, payments, or anything a form can capture. It’s fantastic for lead generation, giveaways, and more.
Its integration with the Block Editor lets you gate full pages and individual blocks with a few clicks. The classic editor and other page builders weren’t left behind, getting access to all of Submit to Access’ capabilities through a handy shortcode.
BTW, if there is a page builder you’d like to see Submit to Access integrate with, let us know. 😉
September: API Alchemist
Clay’s paternity leave project comes to light: Gravity Connect API Alchemist. What a monster.
It’s starting point? Making Populate Anything even more true to its name, pulling data from anywhere with a REST API.
API Alchemist empowers devs and non-devs to push, pull, and populate data with Gravity Forms to practically anywhere. It’s almost fully no-code, but even the code part is fully readable by anyone thanks to JSONPath.
Clay: What if we use JSONPath here to pluck out what you need from the API to really customize this to any data structure? It just came together really well, super proud of it.
We’re super proud too, Clay! 💜
A few notable mentions: it makes authentication schemes basic and OAuth2 super easy. Clay personally tested it with Google, HelpScout, and other major services. Custom API authentication protocols are on their way too via snippet, which will make more strict REST APIs like FileMaker and Spotify available for brewing.
October: Wizard Retreat + Black Friday
To keep it short, there is one word to describe this year’s Wizard Retreat: Golden.
November: Wiz Bundle + GC Google Sheets 1.4
Speaking of golden…
Ever since we released Gravity Connect, we’ve had a lot of customers saying “Hey, we wanna get both Gravity Perks and Gravity Connect. But if we’re going full wizard, we deserve a discount.”
And, we agree. That’s where the Wiz Bundle comes from, bringing a nearly 30% discount with it.
Matt Medeiros (from Gravity Forms) actually worded this really well:
I think we have the best value in the entire WordPress ecosystem relative to what you can do with it. If you buy an Elite license from Gravity Forms and the Wiz Bundle, that’s around $760 for a full year. The amount of projects and customer solutions you can build for that price is literally unmatched.
Just the week after, we released GC Google Sheets 1.4. It was one of those releases where the change looks small from the outside, but it’s huge on the inside.
Tl;dr – We used to sync an entry to its Google Sheets row using Google’s developer metadata, which has a pitifully small character limit. Once that limit was reached, you couldn’t sync edits to new entries. Sad stuff.
With 1.4 in the house, our proprietary column lookup took over, where you can choose to link rows and entries with an automatic unique ID or by any field on the form.
December and beyond
As you can tell, we stayed busy. Too busy, in fact. 😂
But hearing things like this last quote from Matt makes it all worth it:
It’s fantastic value and hats off to all the wizards for their hard work they put on the features and the functions they’re building on top of Gravity Forms. You’d be hard pressed to find a competitor out there that can do what this team can do.
Our current focus is on getting GP Bookings Beta 1 out the door, so adventurers can bring this bad boy to their live sites. We recently added support for Occupancy, a helpful feature for a list of use cases that also expands on GP Bookings’ robust pricing rules.
For example, if you’re renting a room in your house, how many strangers can rent that same room at the same time? Does the fee get higher once a certain threshold of strangers is reached? You get to decide.
And with that, we’d like to close 2025 with a big thank you. We appreciate all your support—it’s what keeps our magic alive.
See you in 2026! 🧙♂️
