How to Send Gravity Forms Survey Results to Airtable
Do more with your Gravity Forms survey results by connecting Gravity Forms to Airtable.
- How do you send survey results to Airtable?
- Sending Likert results to Airtable
- Sending Rank results to Airtable
- What to do with survey results in Airtable
Surveys connect you with your audience, whoever they may be, by turning opinions into data. The Gravity Forms Survey add-on packs three exclusive survey fields (Likert, Rank, and Rating; more on them later), and a Survey Results page that provides a nice overview of the survey results.
Want a crash course on how to set up a survey form? Check out this starter guide by Gravity Forms!
But what about viewing and comparing survey results across multiple forms? Or turning those responses into charts to make sense of the data?
With GC Airtable, that kind of magic is easy. It seamlessly sends Gravity Forms data to Airtable—a relational database platform where you can organize responses, connect data across forms, and turn raw results into visual, actionable insights like it was just another Tuesday.
If that sounds like the spell for you, let’s dive into some specifics!
This article requires the Gravity Connect Airtable plugin.
Buy Gravity Connect to get this plus other premium Gravity Forms plugins!
How do you send survey results to Airtable?
Gravity Connect: Airtable is a feed-based connection (plugin) that allows you to map Gravity Forms fields (and more) to Airtable fields, sending the data from submitted entries directly to Airtable.
As such, to map any field to Airtable, including all survey field types mentioned in this article, you’ll follow the same process:
- Create an Airtable feed under Airtable in the form settings.
- Map each form field to its respective Airtable field.
The data submitted to each one of those mapped fields will be magically teleported to their respective Airtable fields.
If you want to learn more about how to set up an Airtable feed, this short article has everything you need to know to get started.
Sending Likert results to Airtable
Likert survey fields let users choose from a scale of options. These are usually seen on a 5 to 7 scale, ranging from “Strongly Disagree” to “Strongly Agree,” but you can have as little or as many options as you’d like.
You can send Likert results to Airtable’s…
- Single line text fields.
- Long text fields.
- Multiple select fields.
- Single select fields.
If you enable multiple rows, GC Airtable supports sending the result of each row to their own Airtable field as well. You’ll get a visual of that later in this article under “What to do with survey results in Airtable.”
Sending Rank results to Airtable
Rank survey fields let users rank options in order of preference with a drag and drop. It’s quite fun!
Just like Likert, you can send Rank survey results to Airtable’s…
- Single line text fields: Results will appear in a numbered list.
- Long text fields: Results will also appear in a numbered list.
- Multiple select fields: Each ranked item will become its own numbered option.
- Single select fields: All results will be grouped into a single option.
Sending Rating results to Airtable
Rating survey fields let users give a star rating. This is perhaps the most common type of survey nowadays, present in all manners of on-demand service platforms (think Uber, AirBnB, Amazon, etc).
This rating has a special place in Airtable: the Rating field, where the stars can shine in all their glory while having all the usefulness of being a number field under the hood.
You can set as many stars as you want in Gravity Forms, but keep in mind Airtable sets a maximum of 10.
What to do with survey results in Airtable
Let’s go through a quick example showcasing the three survey field types in action. Here’s a guest experience survey for The Leaky Marriott hotel:
I went ahead and mapped all these fields to their respective Airtable fields in GC Airtable:
Once the answers come in, I have a clean readout of the survey results right inside the Airtable interface I’d built for the base. It’s a great example of how you can generate different types of graphs and lay out elements to make survey data as easy to digest as possible:
Enchanting, isn’t it? 
Now you’re fully equipped to use the flexible Gravity Forms + Airtable combo for your surveys.
If you have any questions or feedback, we’re hungry for it! Let us know below. 
