Spotlight: Simple Event Communication with GP Email Users
See how the Gravity Wiz team uses GP Email Users to power quick email reminders and follow-ups for their live workshops.
We’ve written countless tales (spotlights) of the magical creations our customers have conjured. Recently, Dani — our content wizard extraordinnaire — asked me: why not shine the spotlight on ourselves? We don’t talk enough about how we use our own products! Great point, Dani. So today, as part of the 13th anniversary of the Gravity Wiz launch, let’s talk about how we use something for once. In this case, GP Email Users.
Prologue: Origins of GP Email Users
GP Email Users was whipped up by head wizard Dave Smith years ago for a very specific job. Once part of Gravity Perks suite, it’s been found to be, in Dave’s words, “incredibly useful in ways that I did not originally imagine for it.”
GP Email Users allows you to swiftly send personalized, one-off emails to anyone who has filled out one of your forms. Simply select the form, draft your message, and send it off. No complex setup required.
As Dave put it, “It’s a very handy tool to use without having to go in and dump everybody into a more sophisticated system, especially for simple communication.”
At Gravity Wiz, we use Drip for our email campaigns and automated workflows. It’s a powerful platform, but sometimes, you just need to send a quick email to people who have filled out a form.
GP Email Users is our go-to for these moments when we need to communicate promptly with our form users. No frills, no fuss.
Email Users for Workshop Reminders, Follow-ups, and more
We love bringing our little community together through Gravity Forms workshops. These sessions are a fantastic way to share new use cases, unveil fresh releases, and occasionally, feature guest wizards.
When users sign up for workshops, we typically send:
- Reminders leading up to the event.
- Live links before we start streaming.
- Follow-up surveys post-workshop.
Worth noting, live events can be… unpredictable. Sometimes, unforeseen circumstances necessitate a quick, one-off email. GP Email Users becomes the perfect spell in moments like these!
Presto: Email Personalization
GP Email Users isn’t just about sending emails, it’s about sending the right emails. You can:
- Set a Reply To field, allowing recipients to respond directly (example: questions).
- Utilize merge tags to personalize messages based on form fields.
- Apply conditional logic to target specific segments based on form actions.
As a quick example, here’s how I can send an email reminder to workshop registrants.
Fun fact. Sending workshop registrants to our email platform, Drip, happened to be the inspiration behind Gravity Connect: Drip. You can learn more about it (and how to send Gravity Forms entries to Drip) over at the release.
One great thing about Gravity Perks is that you can combine them for amplified power. For example, we use GP Email Validator on other forms to ensure email addresses we collect are valid, reducing spam and improving deliverability.
We use Gravity Forms enough on-site that having the ability to instantly reach anyone who has filled out a form with a personalized message is saving us heaps of time!
How are you using GP Email Users? Let us know in the comments below!
