Spotlight: Personalizing Event Experiences with Gravity Forms OpenAI

We explore JMA’s OpenAI-powered touchscreen that provides event attendees personalized recommendations through understanding natural language.

joel armsden openai spotlight cover photo

Sure, AI can search our entire database of human knowledge. But this isn’t exactly useful all the time, is it? The most exciting and practical use cases for AI in Gravity Forms right now are those where a model has been scoped in, and heavily, using Gravity Forms fields.

In Joel Armsden’s case, he’s done an incredible job improving user experiences at large scale events through a tablet-based tool leveraging Gravity Forms OpenAI. He calls it the AI Info Point. Let’s dig in.

Confex is the UK’s most significant event about… events. It’s a multi-day conference, offering dozens of seminars on everything from sustainable event management to event design. With so much to offer, it’s understandable that users may have trouble finding the right seminar or speaker for their needs in a short time.

Joel saw an opportunity here to help Confex attendees while showcasing what he’s up to at his own company, JMA Events.

It’s a genius move: at the entrance of Confex, he set up a simple touchscreen interface that lets attendees use natural language to explain why they’ve come, and his tool will suggest matching sessions, exhibitors and speakers. Registrants can build a personalized agenda, get directions, and get instant content recommendations.

For example, “I’m here because I want to learn about new sustainable technology I can utilize for my own corporate events with a few hundred attendees each. But I’m really not sure. I’m also hungry. And I need to leave at 5 for a workout class!” Okay, maybe not this much, but you get the idea.

Joel’s AI Info Point comes with some pretty awesome features.

  • The agenda updates in real time.
  • Users can select any seminar or speaker to learn more.
  • When selecting an event, users can get directions to its location.
  • Users also have the ability to add content categories for an even more personalized outcome.

This Gravity-Forms-OpenAI-powered app sits in the perfect place at the conference entrance, allowing users to plan their stay as soon as they walk in. Joel also added a QR Code feature that displays after the user has finished, allowing each to scan their results and take their new schedule with them, on their own device.

“It’ll suggest sessions, exhibitors and speakers to them by way of matching their text input with content tags. It calls tags and their IDs onto a hidden field on the form, then sends them along with the prompt to Chat GPT, which subsequently returns relevant tag IDs.”

Joel’s turned a firehose of event data into a laser-focused trickle of actionable knowledge. And we love to see it. It’s also some pretty smart marketing.

What are you building with Gravity Forms OpenAI? Let us know in the comments!

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