Gravity Forms Email Users

Send personalized emails to users who have filled out a form.

What does it do?

This plugin allows you to send tailored emails to users that have filled out a form that contains an email field. Use merge tags in the email to personalize the content based on the details of their submission.


  • Email users that have submitted a form entry.
    Easily send emails to a list directly through WordPress.
  • Filter recipients using conditional logic.
    Filter which users will receive your email based on the values captured in their submission.
  • Format email messages with a rich text editor.
    Craft perfectly formatted email messages with a WYSIWYG editor.
  • Use merge tags in any email field.
    Use content from the form entry in the sender, recipient, subject, and message body fields.
  • Email previews.
    See the exact email that will be sent to each recipient before you hit send.
  • Save draft emails.
    Overcome interruptions and writer’s block by saving your draft to work on later.
  • Automatic updates.
    Get updates and the latest features right in your dashboard.
  • Awesome support.
    We’re here to help! And we mean it.

How do I enable this functionality?

Navigate to Forms > Email Users. On this page, select the form for which you would like to email its submitters. Additional options will be loaded dynamically.
Select your Email field, set the Subject and Message, then press Save Draft & Review Emails.
Review emails and press Send Emails when you’re ready to send.

Feature Details

Email Users

Gravity Forms Email Users pulls email addresses from a form’s entries and gives you an interface to build and send a mass email. Emails are sent using core WordPress functionality. Sending hundreds of emails is a breeze!

Email Users is intended to be a lightweight solution. If you need to send thousands of emails, you’ll want to explore a more robust email service.

Filter Recipients Using Conditional Logic

Using Conditional Logic, you can filter which recipients will receive your email. This is useful for sending updates to segments of users, for example ones that bought a particular product, answered a survey question, or are a certain age.

Rich Text Editor

Using the built-in rich text editor, you can send beautiful emails to your recipients that includes formatted text, links, and images. It’s simple to use, and packed full of powerful features.

Merge Tags

Use merge tags just like you would in any form confirmation or notification. GF Email Users supports merge tags in the message body, from address, from name, reply to, subject, and BCC fields.

Email Previews

After you have created your email, you can review and preview each individual email that will be sent to your users.

Click Preview Email to view an individual preview. Each preview will display with the correct merge tag data populated based on the user’s entry.

Draft Emails

Having some writer’s block or need to put out a fire? No problem. Once the Save Draft & Review Emails button has been clicked, your email draft is stored for later use. You can return to Email Users later to make any necessary changes.

Known Limitations

Working with Role Management Plugins

By default, the admin user role will automatically be assigned the gravityperks_gwemailusers capability, however, if you have a role management plugin activated, this will not happen automatically.

Instead, You will need to manually assign the capability to your user role.

To do this:

  1. Visit the user role editor page (usually found in the Users admin menu).
  2. Find and add the gravityperks_gwemailusers capability to the appropriate user role.


Why aren’t my emails sending?

If GP Email Users is reporting that everything is okay, but your emails are not being sent successfully, first contact your hosting provider to confirm that there are no issues with your server’s mail configuration.

How can I improve my email reliability?

The built-in WordPress mail function relies on PHP to send emails, which can result in emails ending up in spam folders. PHP mail wasn’t designed for mass or marketing email, and some of its technical shortcomings cause email servers to be suspicious.

To improve sending reliability, we recommend looking into a more robust email sending service, such as Mailgun and using a plugin like Post SMTP to hand off the emails.


Gravity Forms has hundreds of hooks. Check out our Gravity Forms Hook Reference for the most thorough guide to Gravity Forms’ many actions and filters.

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